SEMrush Reviews: The Complete All-in-One SEO Tool (2020)

semrush reviewsI prefer smart work over hard work. Many of us work so hard to make our digital business visible, which we could have done using simple tools.

Driving traffic to your website is how you market your business to users all over the world.

And if you want an easy way to market your business in the virtual world, stick up to the last word of this review.

Here, we are going to talk about SEMrush, A Digital Marketing Tool

Why SEMrush?

SEMrush is best for SEO Professionals, PPC Professionals, Social Media Managers, Public Relations Professionals, Content Marketers, and many more!!!

What can SEMrush do?

The functionalities of SEMrush can be categorized into the following:

Social Media Marketing

  • Analytics
  • Automated Publishing
  • Content Management 
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling

Competitive Intelligence

  • Alerts/Notification
  • Benchmarking
  • Competing Product Analysis
  • Keyword Tracking
  • Social Media Monitoring
  • Trend Analysis
  • Website Monitoring

Content Marketing

  • Brand Management
  • Campaign Management 
  • Categorization/Grouping
  • Distribution Management
  • Editorial Calendar
  • Multi-Channel Publishing
  • Publish Scheduling
  • SEO Management
  • Social Media Management

Link Management Tools

  • Backlink Management
  • Broken Link Discovery
  • Campaign Management
  • Competitor Analysis
  • Link Analytics
  • Ranking Monitoring

Marketing Analytics

  • Campaign Tracking
  • Channel Attribution
  • Dashboard
  • Performance Metrics
  • Social Media Metrics
  • Website Analytics

PPC

  • Analytics/ROI Tracking
  • Campaign Management
  • Keyword Research Tools
  • Keyword Tracking
  • URL Builder

SEO

  • Auditing
  • Competitor Analysis
  • Content Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking

Web Analytics

  • Campaign Management
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Pricing

SEMrush can cost you a minimum of $99.95 per month per user, which is a Pro plan. Along with that price, you also get incredible features and a free demo.

It works on the web, Cloud, and SaaS(Software as a Service) platform. Training is also included, which can be provided in-person, live, online, or webinars. However, documentation is not provided.

You can also choose different plans with different price points Guru, Business and Enterprise for $199.99, $399.99, and custom price respectively.

Key Features

Analytics Reports

You can use this feature to get insight on your competitor’s strategies in display advertising, paid and organic search, and link building as well. It can be further categorized into:

Organic Research

You can see the competitor’s best keyword, discover new competitors and observe position changes of domains. If the content is considered king, then the keyword strategy must be considered queen.

Using the right keywords to reach the target audience is the key to digital marketing. You can use various tools to find the best SEO keywords and get a higher ranking.

Some of the tools are; competitive intelligence, The SEMrush Competitive Positioning Map, The SEMrush Organic Competitors Report, The SEMrush Position Changes Report.

Advertising Research

You can analyze competitor ad budgets and keywords using Advertising Research Tool, Monitor ad copy and landing pages using Advertising Research Tool, Discover new competitors in Google Ads using the SEMrush Advertising Research feature and finally Localize your Ad Campaigns. 

Display Advertising Tool

You can enhance your GDN(Google Display Network) campaigns by monitoring competitor’s display ads to analyze other advertisers and gain insights into their GDN strategies.

It also allows you to see changes in statistics for different device types. SEMrush Display Advertising Data analyses how other companies successfully build display ads.

With SEMrush AdSense Publishers Report, you can locate where your competitors are advertising and you can also pick up the high performance of your display campaigns.

Backlinks

SEMrush Backlink checker tool helps you to show all the possible links pointing to your domain. It is helpful to acquire competitive link intelligence.

What do you prefer, Quality or Quantity?

If you prefer a quality SEMrush backlink checker would help you to find out which links are worthy among 100s of other links.

Keyword Research

Keyword Research is very important in SEO, as your web content should have the best keywords to increase your web presence.

Do you have questions like, Which keywords are best?

How to perform the best PPC keyword research?

How to choose the best keywords for Google Ads?

With the SEMrush Keyword Research feature, you can answer all of these questions easily. For future purposes, you can display your results in SEMrush Keyword Research Reports to generate a report.

Product Listing Ads

This feature of SEMrush is useful if you are an e-commerce retailer or you have products to sell. You must already know how efficient Google Shopping Campaigns are to attract the attention of the shoppers.

Using SEMrush Copies reports, you can find copies of your competitor’s ads and answer all the questions that pop on your mind. 

Traffic Analytics

Driving traffic to your website is a must for your digital business. Benchmarking is the starting point of your research and knowing what other businesses are doing can give you an overview to invest in useful resources.

Market Explorer

SEMrush understands your fear before entering the market. That is why it has the Market Explorer tool to scout out the market situation before entering a niche and also helps you discover where you belong among top players.

Tools

Comparison with different competitive domains are done and estimation of keyword difficulty can also be figured out with few clicks.

Keyword Difficulty

Choosing an effective keyword to keep your position at the top is very important in marketing your business in the virtual platform.

Using keywords with high competition won’t help you, in fact you should use keywords with less competition.

The SEMrush Keyword Difficulty tool will let you know which keywords to focus on and find out the keyword’s difficulty with only a few clicks.

Domain Vs. Domain

In this competitive world, we have to work to be the best at what we do to be on the top.

Here, with the SEMrush Domain vs. Domain tool, you can have side by side domain comparison.

You can also use SEMrush visuals to perform Database Mining and Big Data Analysis. No more manual labour, no more stepping back!

Charts

SEMrush Charts are used to visualize your as well as your competitor’s strengths and weaknesses. Data are presented in line, bar or pie graphs.

My Reports

It is very important to document what have you done for yourself as well as others. But, documenting every simple things get in your nerves easily. 

SEMrush provides various features to build, manage, and share custom-made reports.

You can custom PDF reports or share and schedule your reports to go out on a regular basis as well.

Keyword Magic Tool

I use this tool all the time. For me, it is the best keyword searching tool available. It provides over 2 million keyword ideas for your business.

You can also segment your keywords into different groups by topic. Among all the choices you are provided with, choose the best keywords and save them in Keyword Analyzer. SEMrush also allows you to export your selected keywords to other SEMrush tools.

Finally, you can create over 50 target keyword lists for your business.

I searched the keyword “Content Marketing” to see which keyword I would want to pursue.

CPC Map

The CPC Map tool helps businesses that targets multiple locations to figure out how advertising cost varies in different locations within the same country or between different countries.

You can also explore local competition in SEO and PPC.

SEO Writing Assistant

Any good content should meet the audience needs and is highly visible. SEO Writing Assistant will help you in optimizing your content for target keywords.

You can also find your content’s readability, also check your content for originality with Plagiarism Checker.

Projects

Can I take your business to the Global market?

Yes, you can. You can launch global campaigns for your websites. You can also get necessary metrics regarding its competitors, keyword rankings and on-page health from one place.

Position Tracking

It is used to discover local competitors and to track your position for any keyword. Tagging different keywords and grouping them helps you to still have your identity in thousands of other keywords.

Site Audit

Checking if your website has issues or loopholes is very important, which can be done with the help of SEMrush’s website SEO analysis.

You can use SEMrush Site Audit tool to perform a comprehensive technical SEO audit at high speed. Security is one of the major aspects to take into consideration while building your business in the virtual world.

Are you worried that someone else will get access to your business? Use SEMrush Security feature to secure your business online.

Social Media Tracker

The use of social media is increasing in day-to-day basis and analysing your competitor’s strategy is the best way to enhance your own social media winning strategy. 

Social Media Poster

Whatever you post online can be used in your advantage or against you as well. So, you should schedule your post weeks in advance and save time with social media automation features.

Brand Monitor

Do you know what the virtual world has to say about your business or your brands? SEMrush Brand Monitoring tool will scan the internet and find online mentions and customer reviews of your brand or business. This saves up a lot of your time which you can invest on something productive. 

On-Page SEO Checker

On Page SEO Checker tool helps you to improve your rankings of certain page of your website by providing complete and structured list of things you could do. I automatically offers practical suggestions and also explains why doing so would be worthwhile. A Detailed Analysis report can be made by using the gathered data.

Backlink Audit Tool

Do you want to know which websites refer to your website?

SEMrush helps you get complete picture of your backlink profile. It uses its own database of over one billion backlinks and tracks to find out which websites are referring to your site. It also manages toxic scores of each of your backlinks. 

Organic Traffic Insights

You should also focus on what is driving traffic to your website. By linking your Google Analytics to your SEMrush account, SEMrush will list number of keywords every page is indexed for. Not every keyword has the same impact and hence you can analyze each keyword to find out its potential as well.

Content Analyzer

If we are talking about content, you should always prefer quality over quantity. You can use SEMrush Post Tracking tool to check your content.

PPC Keyword Tool

You need optimized keyword lists to make your business visible in the virtual world. You can Remove Duplicate, Cross-check negative keywords, and can polish your keyword list with recommendation as well.

Ad Builder

Advertising your business and pitching your ideas is very important to make people listen to you and put your opinions on the table. You can use Ad Builder tool to research what your competition is doing and how other advertisers promote their business.

Final Say

Using SEMrush just does not make my work easier, but it makes me better at this business.

It has many features and can be used to site audit, to track backlink, to just analyze your content. Would I recommend it?

Yes, I would 100% recommend using SEMrush, but it can be hard for beginners to use it.

Leave a Comment